By allowing companies to orchestrate the authoring and deployment of decision components across departments, functions, time, and customer lifecycle stages, FICO DMP enables the development and execution of high performance decision strategies that improve business results. This allows for the kind of collaboration and coordination that breaks down organizational silos to connect decisions across the enterprise.
For organizations that want to go beyond connecting multiple decisions to centralizing decisions, the FICO DMP enables a centralized analytic data repository that provides a single, clear and explainable view of analytics and decision strategies at the customer level, across the entire lifecycle. Accessed by services and applications, including marketing, credit originations, customer management, fraud, collections and more, it enables real-time processing using a true 360-degree view of customer data and customer interaction logic. It allows companies to fully view and understanding their relationship with customers. Most importantly, it empowers companies to deliver a unified and harmonized experience to their customers, which improves cross-selling, revenue, profitability and customer satisfaction.