Fair Isaac is Now FICO™
Company simplifies identity, reinforces core values
March 10, 2009 (Minneapolis, Minnesota, USA) – In the interests of clarity and consistency, Fair Isaac Corporation (NYSE: FICO), the leading provider of analytics and decision management technology, today announced that it has officially adopted the brand FICO™ as its corporate identity.
“The FICO brand means empowerment, innovation and value…qualities that we’ve earned over time, that mean a great deal to our clients and partners, and that distinguish us in the marketplace,” said Laurent Pacalin, chief marketing officer at FICO. “We believe that now is the time for FICO.”
The company will retain its legal name, Fair Isaac Corporation, and its NYSE ticker symbol, FIC. Effective immediately, however, the company logo, website and all other company materials will reflect its new identity: FICO.
“The use of the name FICO is a simplification of the company’s identity, not a change in strategy,” said Mark Greene, FICO CEO. “Our commitment remains strong as ever to our clients’ businesses. We will continue to offer the full breadth of analytics and decision management products and services they need, and to operate in the geographic areas of the world that matter most to them.”
“FICO has an air of solidity,” commented Dana Wiklund, research director at Financial Insights. “It stands for predictive power and analytical consistency – ideas that for many years have resonated strongly with the financial services industry.”
FICO™ (NYSE:FIC) transforms business by making every decision count. FICO’s Decision Management solutions combine trusted advice, world-class analytics and innovative applications to give organizations the power to automate, improve and connect decisions across their business. Clients in 80 countries work with FICO to increase customer loyalty and profitability, cut fraud losses, manage credit risk, meet regulatory and competitive demands, and rapidly build market share. FICO also helps millions of individuals manage their credit health through the www.myFICO.com website.
Statement Concerning Forward-Looking Information
Except for historical information contained herein, the statements contained in this news release that relate to FICO or its business are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the success of the Company's Decision Management strategy and reengineering plan, the maintenance of its existing relationships and ability to create new relationships with customers and key alliance partners, its ability to continue to develop new and enhanced products and services, its ability to recruit and retain key technical and managerial personnel, competition, regulatory changes applicable to the use of consumer credit and other data, the failure to realize the anticipated benefits of any acquisitions, continuing material adverse developments in global economic conditions, and other risks described from time to time in FICO's SEC reports, including its Annual Report on Form 10-K for the year ended September 30, 2008, and its quarterly report on Form 10-Q for the period ended December 31, 2008. If any of these risks or uncertainties materializes, FICO’s results could differ materially from its expectations. FICO disclaims any intent or obligation to update these forward-looking statements.
FICO is a trademark of Fair Isaac Corporation in the United States and in other countries.