Create meaningful and measurable consumer interactions

FICO Health Care Marketing solutions for insurers, providers and pharmaceutical brands provide the business-rules-driven control and flexibility you need to create highly tailored and effective communication strategies and campaigns. Whether you’re targeting consumers, providers, employers, employees or members, using FICO’s advanced analytics and predictive models allows health care marketers to design the most effective configuration of offers, messages, incentives, channels and timing—turning every interaction into a goldmine.

Most pharmaceutical marketers today have a wealth of consumer information, and insurers have relevant employer, employee and member information, but what they often lack is actionable information and a way to translate this data into profitable relationships.

FICO’s Pharmaceutical Consumer Marketing Solutions allow you to:

• Drive response rates by delivering highly-relevant messages to the right individuals, through the effective mix of applying advanced analytics to a sound segmentation strategy.
• Increase brand sales and loyalty through the use of advanced adherence models.
• Predict consumer behavior, enabling the delivery of relevant messages at optimal points in the lifecycle.
• Gain actionable insights into consumer behavior by applying test-and-learn methodologies to marketing and communication campaigns.

FICO’s Pharmaceutical Health Care Professional Marketing Solutions allow you to:

• Manage costs by precisely identifying the optimal level of investment for specific campaigns.
• Identify opportunities to leverage non-personal promotions (NPP) through an effective, cross-channel mix of direct and interactive marketing channels.
• Identify the most influential physicians and focus marketing efforts on these potential high-yield individuals.

FICO’S Health Care Payer Marketing Solutions allow you to:

• Yield higher T/MC (total annual premium over marketing costs) ratios by creating highly relevant, precisely targeted offers and interactions.
• Apply sophisticated analytics to create precise segmentation and targeting, greatly increasing your marketing ROI and member engagement.
• Create relevant offers and clearly focused programs or campaigns based on reliable predictions of individual member response behavior.
• Allow for rapid modification of campaign rules by marketing managers to react to member feedback and create even more precisely targeted, relevant offers.