Utilize breakthrough technologies for true one-to-one marketing

Today, retailers are battling for control of every retail dollar spent by customers –– online and offline. Customers are becoming more tech-savvy with faster smartphones, online comparison shopping, and greater acceptance of mobile commerce.

As marketing organizations transform to better engage at an individual level, FICO is stepping up. We’re enhancing both the retailers’ and manufacturers’ ability to turn customer insight into more effective marketing efforts and to optimize stronger customer relationships. By being able to predict behavior over time, FICO's solutions reveal not just the affinities between the products that customers buy, but also the context in which they buy them.

Translating high-level strategies into better decisions

With greater insight into individual customers, and the ability to translate high-level strategies into consistent decisions across large and complex organizations, retailers can better plan and execute marketing and promotional campaigns. Just as importantly, you can optimize marketing, merchandising and credit/risk decisions.

Today, 50 of the top 100 US retailers rely upon FICO to build high-value relationships with their customers. Like them, your retail business can benefit from FICO’s sophisticated analytics, applications and an experienced team of professionals with deep experience serving the retail industry.

FICO’s consumer goods marketing solution can help retailers:

• Identify what customers are most likely to purchase and when, and respond to advanced propensity models.

• Increase customer response rates to drive incremental purchases.
• Execute effective segmentation strategies through advanced analytics.
• Anticipate the best action to take to drive repeat customer visits and purchases through predictive modeling.
• Deliver highly relevant offers to your best customers.
• Build loyalty through customer-centric product recommendations.
• Combine clickstream data with offline transaction data to provide analytical solutions that mirror true consumer behavior.

In addition, FICO’s retail promotions solution can help retailers:

• Optimize highly relevant product offers to all customers.
• Leverage causal modeling or action effect to produce the maximum net lift to marketing efforts.
• Increase margin and overall sales through offer strategies that impact customer behavior.
• Provide product recommendations based on consumer interest and merchandising strategies.
• Enable optimal use of trade funds in marketing programs, maximizing retailer objectives while meeting manufacturer commitments.
• Create consistent messages and promotions across all channels to optimize share of wallet.