FICO™ Action Segments
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FICO™ Action Segments

FICO™ Action Segments is a new solution for understanding customers' offer preferences and building stronger, more valuable customer relationships. This analytic approach uses our unique segmentation technology to help you identify the offers for each customer that will result in the highest business benefit.
Key Benefits
  • Increase the efficiency and effectiveness of your marketing spend
    Rather than "carpet-bombing" customers with product-driven offers, Action Segments help you do customer-centric cross-sell and up-sell offers based on customers' inclinations.
  • Look across existing offers to find the best one for each customer
    Now you can identify which of several possible offers to make to each segment, based on their preferences and likelihood to respond
  • Identify the right time to make an offer 
    FICO Action Segments can help you identify when to make a given offer to maximize response and impact.
Feature Highlights
  • Identifies customers' product preferences and likely purchase behavior 
    FICO Action Segments uses "action-effect" modeling to identify customers who are most likely to respond to particular marketing offers - not just customers who have similar demographic traits
  • Creates segments defined by sensitivity to particular marketing actions
    Action Segments measures "sensitivity" in terms of a customer's reaction to potential marketing actions. The segmentation scheme is driven by your desired business metric - such as response, incremental usage, profit or wallet share.
  • Answers critical questions for marketers
    Action Segments can help you understand: Which customers are most sensitive to promotional pricing? What offer types is a particular group inclined toward? How should I assign specific offers to different subpopulations? What business impact will we realize by making this offer?
 

Connect

Speak with a FICO representative about our solutions and your business needs by calling us:

US (toll free): +1 888 342 6336
International: +44 (0) 207 940 8718

Or email us using the form on this page. We look forward to speaking with you.
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