FICO® Segmentation Models
Fair Isaac Segmentation Models
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FICO® Segmentation Models

FICO® Segmentation Models bring analytics to the strategic level by determining where an organization's value is concentrated. They tell you which segments are most profitable and what motivates those segments, helping you focus strategy on high-value customers.
Key Benefits
  • Drive business strategies based on your most valuable customer segments
    Most businesses today create marketing, product development and other strategies based on their whole customer population - not the 20% of customers that drive 80% of revenue. With FICO Segmentation Models, you can base your strategies, your KPIs and your incentives on the customers that count most.
  • Inform strategy development across your pillars of power
    FICO Segmentation Models can help your whole business - Finance, Marketing, Operations and Risk - share a common understanding of customers.
  • Build more profitable relationships 
    FICO Segmentation Models help you take a customer-centric view of your business, creating more relevant customer offers, products, and interactions.
Feature Highlights
  • Segments that identify value and drivers
    We deliver a set of customer segments that define your customers in multiple dimensions. Unlike standard segmentation schemes, these segments help you understand each segment's behaviors, demographics and relationships, as well as their value to your organization.
  • Custom solution based on your goals and data
    We partner with you to understand the metrics that matter most to your enterprise, and develop agreed-upon measures of customer value. We then analyze data from throughout your organization, including call center data, account information, behavioral profiles, marketing responsiveness and other sources.
  • Rigorous analytic process
    Our analytic process includes a proprietary clustering technology that goes beyond standard segmentation technologies by using genetic algorithms to find the optimal solution of holistic segments that are also highly differentiated by customer value.

Canadian Tire used FICO® Segmentation Models as part of its effort to build strategies around customer value and relevance, to guide reinvestment into its customer base. Fair Isaac Segmentation Models identified six strategically distinct segments, and showed that 21% of customers represented 100% of profit, while 6% of customers were eroding profit. The team used Fair Isaac Segmentation Models to develop strategies for each customer segment.
 
 

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