FICO® Contact Builder
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FICO® Contact Builder

FICO Contact Builder is a customer identification solution for identifying previously anonymous customers. Using information already captured at point-of-sale, we leverage a proprietary matching algorithm that appends information from our deep, referential data source. With access to more than 200 million US consumer records, FICO can offer this service quickly, accurately and economically.
Key Benefits
  • Gather valuable contact information for more customers
    FICO Contact Builder helps you overcome the common challenges of gathering contact information from shoppers—such as complicating or jeopardizing the sales process by asking for an address or phone number, or complying with regulations. It requires minimal customer information captured at point-of-sale, just customer name or telephone number and the customer or store ZIP code.
  • Better target in-store customers for future direct mail, up-sell and cross-sell campaigns
    Build your data warehouse with customers most likely to shop at your store, and make in-store customers as much as 400% more responsive to direct marketing campaigns than random geographically selected populations.
  • Increase your overall return on investment
    Using FICO to solve your customer identification problems will give you quick return on your investment, as well as provide you with future opportunities to expand your marketing efforts and build lasting customer relationships. From acquiring your customer information to maintaining it over time, you will find that FICO has the tools and expertise to sustain your newly identified customers.
Feature Highlights
  • Gives you accurate, comprehensive data
    FICO Contact Builder is able to access data on more than 200 million unique individuals derived from multiple compliant public sources, and can deliver a 50% to 60% match rate with amazing accuracy.
  • Retrieves contact information based on minimal point-of-sale data
    Contact Builder provides you with customer contact information when you capture either the in-store customer name or telephone number, and a customer-provided ZIP code or trade area information. The customer name can be a keyed name or captured from the encrypted name off the payment transaction.
  • Works for a variety of payment methods
    Contact Builder works for a variety of payment methods that are not available through traditional reverse-append methods, such as debit cards, check transactions and credit cards.
Related Services

Product Sheets

Speak with a FICO representative about our solutions and your business needs by calling us:

US (toll free): +1 888 342 6336
International: +44 (0) 207 940 8718

Or email us using the form on this page. We look forward to speaking with you.
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