FICO® Customer Data Integration
Fair Isaac Customer Data Integration
Products > Decision Management Applications > FICO® Customer Data Integration

FICO® Customer Data Integration

FICO® Customer Data Integration uses unique and persistent identifiers to instantly match and join data from many different enterprise touchpoints. It gives you an integrated view of your customers based on complete and accurate data, helping you reach a new level of effectiveness in building long-term customer value.
Key Benefits
  • Gain deeper customer insight at both the individual and household level 
    FICO Customer Data Integration gives you access to relevant prospect and customer information whenever and wherever you need it. It helps you quickly attain a single view of the customer from otherwise fragmented data buried across multiple business silos or in the complexities of a post-merger.
  • Improve your multi-channel marketing
    Customer Data Integration is a component of FICOs suite of advanced marketing solutions, FICO® Precision Marketing Manager. These solutions use Customer Data Integration as the launch pad for smarter multi-channel campaign management, data mining and strategy optimization.
  • Protect the privacy of your data
    As a leading provider of information services, FICO takes an active role in ensuring responsible use of consumer information. FICO has stringently developed Customer Data Integration to be compliant with consumer protection and privacy regulations, including the Gramm-Leach-Bliley Act of 1999.
Feature Highlights
  • Gives you on-demand access to relevant information
    Because the FICO Customer Data Integration reference database is always ready, with the most current keys and data, you don't have to wait for your source data to be collected at a single point in time. When the new information is available, send it to Fair Isaac to be keyed. This allows you to move your organization from data collection to data-driven campaigns.
  • Speeds time to market
    Customer Data Integration is powered by a massive referential database operating at astonishing speeds, and cuts processing time and improves accuracy over traditional merge/purge matching processes. With streamlined operations, you can shorten your time to market, reduce the number of hours needed for data management, and reduce your need for costly hardware investments.
  • Provides streamlined implementation of world-class analytics
    Customer Data Integration is the only data integration solution that offers you seamless access to FICO's world-leading analytics capabilities. Lifetime value scores, propensity to respond indicators and other analytic information pertaining to a prospect or customer are aggregated at the individual and household levels.
  • Provides access to unprecedented depth of data
    Customer Data Integration leverages patent pending match algorithms using more than 20 billion match factors against a referential database containing over 7 billion instances of identifying information for over 1 billion unique individuals from more than 1600 data sources, including up to 30 years of address history.
Related Services

Speak with a FICO representative about our solutions and your business needs by calling us:

US (toll free): +1 888 342 6336
International: +44 (0) 207 940 8718

Or email us using the form on this page. We look forward to speaking with you.
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