Key Benefits
- Gain greater insight into consumer and customer potential
FICO analytics give you — and your customers — greater insight into each individual consumer's value and potential, facilitating smarter marketing efforts to drive increased consumer loyalty.
- Focus on contact strategy, rather than data management
A single consumer database, enriched with the targeting power of analytics, gives you the ability to continuously evolve decision strategies, enhancing your ability to connect with each consumer and to perfect the messages with which you reach them.
- Decrease overall marketing costs
Precision Marketing Manager gives marketers the ability to target high-potential consumers with the most effective messages and channels, and to decrease ineffective or 'over-generous' offers.
- Gain greater marketing insights
Analysis and reporting in a closed loop environment enables continuous improvement of campaign strategies by giving you a deeper understanding of the individual propensities of each consumer, and the strategic impact of each decision you make.
- Increase opportunities to gain specialized consumer data
Real-time interaction management can improve surveys by responding dynamically to consumer inputs, enabling you to ask the specific questions you want each consumer to answer.
- Understand your consumers from every angle
The FICO™ Customer Data Integration process is more accurate than traditional merge/purge processes. The capability to link more personal information from more data sources delivers a more comprehensive view of every consumer.
- Achieve cross-channel integration in consumer interactions
Marketing campaigns can be coordinated across multiple channels, to ensure that the most effective channel is used to target each consumer.
- Profit from industry expertise
FICO has applied deep domain knowledge in the financial services, insurance, retail, consumer goods, and pharmaceutical industries in our development of this precision marketing solution. Our knowledge and experience are not only built into the product — we can customize each solution to your unique need through professional consulting services.
Feature Highlights
- Predictive Consumer Targeting
Predictive analytics based on rich, accurate consumer data provide insight into consumer behavior to improve segmentation and profiling beyond an RFM framework. Retention, risk, purchase propensity and other predictive outputs tell you more about your consumers, to improve targeting of interactive and traditional direct marketing efforts.
- Interactive Channel Management
An interactive tool, powered by the industry-leading FICO™ Blaze Advisor® business rules management system, enables personalized consumer engagement on the web or mobile devices to gather data and push promotions in real time. Based on user-configurable rules and consumer segmentation, loyalty and promotional programs can deliver personalized messages and experiences that generate the most favorable results from each individual.
- Campaign Management
The configurable industry leading campaign management tool supports full campaign management functionality, including champion/challenger testing methodologies. This allows marketers to efficiently identify ideal parameters such as sample size and promotion time thresholds, for more effective campaigns across multiple communication channels.
- Reporting and Analysis
Integrated reporting tools enable business users to learn from campaigns and inform future strategy decisions. Reporting tools include performance metrics, campaign tracking and analysis, forecasting, ROI analysis, and lifetime consumer value.
- Data Acquisition and Integration
Two unique FICO processes identify individual consumers and organize diverse consumer data to enable analytics to produce better predictive results. All data resides in a single data repository for better management and segmentation.
- FICO™ Customer Data Integration persistently identifies disparate and inconsistent consumer data from multiple locations to create a single view of identifiable consumers using a referential database with over 1600 third-party sources.
- FICO™ Contact Builder creates a usable consumer record from incomplete consumer data sources captured from debit and credit card transactions.
- Third-Party Integration
Complete multi-channel marketing campaigns can be activated through third-party connections for the fulfillment of email, SMS messages, and direct mail, as well as prize or sample fulfillment.
Versions
Precision Marketing Manager enables greater consumer targeting and outreach in numerous industries, including financial services, consumer goods, pharmaceuticals, and insurance.
What's new in latest release
Interactive Channel Management enables the execution of personalized, relevant offers in a customizable web or mobile environment, with dynamically configurable registration and login services. Marketers can easily integrate with promotional incentives such as sweepstakes and electronic coupons from leading third party providers. Users can optimize the data collected from consumers through planned survey strategies that respond dynamically to the individual consumer, and loyalty tracking solutions that enable consumers to collect and spend points for prizes or other awards based on their online activities.