One Top 5 UK bank saw 12-month incremental profit per active account rise by $12.36. Across the board, our credit line optimization projects have helped our clients make real gains on top of the results they were already seeing with their credit line strategies.
Using consortium credit card data, Fair Isaac recently conducted an optimization experiment to see if it could improve upon a credit line decrease strategy based on the business-as-usual factors of risk and utilization for a population of non-delinquent (“current”) accounts. As illustrated in the graph below, the BAU strategy decreased 10% of the population and resulted in nearly 3% negative profitability. For the same number of accounts decreased, the optimized scenario was able to turn that loss into a profit improvement of 3%.
Turning a Loss Into a Gain

Optimization can turn a loss (BAU or business as usual) into a gain, by taking into account how line actions—decreases in this case—impact customer attrition, revenue and loss.