Marketing Services
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Marketing Services

FICO's Marketing Services team provides expertise in strategic marketing planning, program design, program management, and measurement and analysis. Our team helps clients in multiple industries plan, design, manage and evaluate direct marketing programs that help our clients increase their marketing ROI. Our marketing consultants add to the success of clients using FICO's precision marketing solutions.
Key Benefits
  • Apply best practices to improve results
    FICO's Marketing Strategy Group can help you understand the complete marketing program lifecycle, and apply proven marketing techniques to your business goals.
  • Derive more value from your data and analytics
    We manage your data and advise you on the best use of predictive analytics to segment your customer universe and select the right actions for every customer.
  • Continually improve based on closed-loop learning
    Our Measurement and Analysis Group acts as an extension of your internal marketing group, augmenting your reporting and analysis with an independent set of eyes to provide new insights and answer your questions.
Key Services
  • Strategic Marketing Planning
    Our marketing strategists apply proven marketing techniques to evaluate all the factors that influence your marketing results, and then develop the appropriate objectives, strategic goals and a plan for achieving success. We develop and deliver a documented set of marketing objectives and strategies that are used to guide marketing activities and develop action plans.
  • Marketing Program Design
    We help you define the process by which the programs are actually implemented and managed from initiation through completion, including all performance tracking, monitoring and adjusting, to ensure program goals are met. Our Marketing Strategists use the information gathered and documented in the marketing planning process to build a roadmap - a documented marketing action plan that lays out specific programs that target the market with a defined product or service offering.
  • Marketing Program Management
    For best results, our marketing team executes, manages and tracks your program, including the budget and timeline. This includes adjusting program plans as required to achieve your goals, and using program results as a critical input to the success of future marketing efforts.
  • Campaign Analysis & Champion / Challenger Testing
    We help clients set up and evaluate champion / challenger strategy tests to ensure that they can learn from the results. This includes performance results, findings, insights and recommendations on client's campaigns and tests. Our goal is to make sure you have actionable test results based on statistical significant readings, and to improve your response match rates through superior matching algorithms.
  • Customer Profiling
    Customer Profiling allows marketers to determine the behavioral make-up of a population and/or the behavioral differences between two populations (A vs. B). We work with you to define the right segmentation strategy based on profile results, in order to improve customer targeting and higher incremental response.
  • Forecasting, Trending and Data Analysis
    Trending and data analysis are components of a strong, accurate forecast. The more accurate you can project a program's performance, the more reliable your segmentation/cutoff decisions for the program will be. Our analysts are skilled in the latest trending and data analysis techniques that can improve your ability to forecast, drive better "go / no go" decisions, and maximize return on your investment dollars.
  • Retention, ROI and LTV Analysis
    By analyzing customer retention, program ROI and customer lifetime value, we help clients determine the true impact of their marketing efforts. Our models give clients the opportunity to run sensitivity and what-if scenarios that help project the long-term impact of their investment decisions. Customer retention can be the first insight into an up/down-turn in business. ROI analysis drives client's investment levels. LTV analysis determines the "value" of a group of customers over time rather than evaluating performance based on a single event or campaign.
  • Reporting and Key Performance Indicators
    Through our relationships with clients across multiple industries, we have gained a superior knowledge and understanding of what metrics should be applied to what business problems, what derived variables can be formulated to address a particular business situation, and what report formats provide the most insight into a particular business question. We have a large arsenal of KPI and report examples that can be leveraged to meet your standard and ad hoc reporting and analysis requirements

 
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Speak with a FICO representative about our solutions and your business needs by calling us:

US (toll free): +1 888 342 6336
International: +44 (0) 207 940 8718

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