Analytics & Optimization Are Business Rules the fastest growing market you have never heard of?


The two leading business rules vendors, Fair Isaac and ILOG, announced second quarter results last week. Both of them announced record results for their Business Rules products with growth around 60% year over year! These two vendors represent more than half the worldwide market for pure business rules solutions so you have to take these results as proof that the market is taking off. Add to that the fact that Gartner are on their third Magic Quadrant (see the most recent one at Gartner Business Rules Magic Quadrant 2005) and Forrester about to do a Wave Report on the market and you see clear signs that this market is hot. So why is this market doing so well? It seems to me that there are a number of key reasons. Compliance, and the need to demonstrate compliance, is more of a focus for large companies than ever. You have Sarbannes-Oxley, BASEL II, HIPAA and much much more. Business Rules engines are a great way to build systems that ensure and can demonstrate compliance. I wrote an article on this for Compliance Advisor. Personalization and customer management...

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Analytics & Optimization Business Rules – will programmers resist?


In some recent articles Stephen Swoyer at Application Development Trends suggests that programmers may not be ready for the business rules approach of empowering business users to change their own rules. In two articles, Proponents Push Business Rules, But Programmers Aren’t Buying, Yet and The Business Rules Approach—a Zero-Sum Game?, Stephen articulates both some of the benefits of business rules and some of the concerns raised by programmers. My experience has been that many programmers do resist allowing the adoption of a business rules fearing that users will break the system, that their job will go away or just that they will lose some control.  Customer cases, however, tell a slightly different story. In general the IT folks are initially resistant but are turned around by the realization that they are no longer going to be nickled and dimed to death with small changes and that the business users are increasingly learning that you can't tinker with a system continually without consequences to things like reporting of trends. Getting freed up to...

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