Know Your Customer: A key ingredient for building loyalty in banking

“Know your customer” is more than a compliance mandate. Knowing your customers’ preferences, goals and aspirations—and using these insights to shape every interaction—is the key to earning and keeping their business. How do banks tailor their acquisition and engagement strategies to meet the expectations of today’s customers? FICO recently completed an extensive consumer research study of the banking industry. This report presents data on insights and opportunities related to banking customers’ changing attitudes and behaviors.

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