Tapping Unstructured Data for Better Predictions and Decisions

TEXT ANALYTICS is a fast-growing technology that delivers many promises, but almost no application exists that unleashes the predictive power buried in unstructured data to directly improve high-volume predictions and decisions.

FICO has developed a scorecard-based approach that transparently incorporates textual analysis, making it easily usable in automated decision systems. If the promise before was of better decisions through data, we can now make better decisions through all kinds of data. 

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