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Insights White Papers
Marketing Mythbusting: Six Maxims Get Put to the Test
Dec 2013, No. 73
Marketers today face a proliferation of channels and innovative new ways to offer and deliver products and services. Making the right choices is critical since competition for customers is as fierce as ever. But are you making these marketing decisions based on truth—or fiction?
This paper scrutinizes six of today's widely held marketing "truisms" to determine if they hold true. You'll also discover how marketing innovators are applying analytics in high-payoff areas to rise above crowds of competitors.
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Minimize fraud risk with smart preemptive measures
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Text analytics discover new predictive customer insights in a major source of untapped data
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To Score or Not to Score?
Research explores the minimum amount of data required to build accurate, reliable credit scores
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Is It Fraud? Or New Behavior?
Innovative streaming analytics anticipate customer behavior and interpret what change means
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Building “Ability to Pay”-Compliant Growth Strategies
The CARD Act’s income provision poses a lasting challenge for issuers to comply without sacrificing profit goals
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When Is Big Data the Way to Customer Centricity?
Next-generation analytic learning finds critical insights in an ocean of false clues
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No. 66
Five Imperatives in a Shifting Collections Landscape
As widespread technological, social and economic changes pose challenges, best practices must advance
Jan 2013
No. 65
Is Growing Student Loan Debt Impacting Credit Risk?
New research shows that student loan debt has increased dramatically and student loans are riskier than before
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No. 64
Can Fraud Alerts Raise Customer Loyalty?
Stop fraud faster while building trust by better managing the customer experience
Nov 2012
No. 63
From Big Data to Big Marketing: Seven Essentials
Best practices for performing data-driven personalized marketing at an immense scale
Aug 2012
No. 62
What Is the Future of Banking Fraud Management?
Changing market forces require a new approach to enterprise fraud management
Jul 2012
No. 61
Where Do You Fit on the Risk/Capital Management Matrix?
To stay competitive, retail banks must not only advance capital management and risk management, but integrate them
Jun 2012
No. 60
Managing Card Compromises from the Issuer’s Perspective
Industry insiders share tips for effectively managing mass compromises
Apr 2012
No. 59
Customer Decisions Can Improve Capital Management
Retail banking risk managers take on a new and highly valuable role
Mar 2012
No. 58
How Mobile Communications Can Improve Collections
Mobile applications and SMS can boost customer repayments at a lower cost than traditional contact methods
Jan 2012
No. 57
Realize the Profit Potential Already on Your Books
New approaches for retail bank success in customer-level decisioning
Nov 2011
No. 56
How Much Is US Credit Behavior Changing?
New FICO research provides answers and points to opportunities
Oct 2011
No. 55
Comply and Compete: Model Management Best Practices
Improve model validation and tracking practices to prepare for a regulatory audit and boost decision performance
Aug 2011
No. 54
An 8-Point Tune-Up to Boost Auto Lending
How analytics and business rules are helping lenders steer more top-line growth to the bottom line
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