Credit Unions vs. Banks: What US Consumers Want

US Consumers are a fickle bunch, particularly when it comes to financial services (deposit accounts, auto loans, credit cards, even alternative lending). FICO recently completed a study of these consumers has uncovered some fascinating insights and will provide recommendations on how to address them. We also captured key data on how consumers view credit unions vs. banks.

This webinar will address some key questions for Credit Unions:

  • What makes consumers switch financial institutions, and where credit unions have the edge over banks?
  • What are they saying about you to friends and family about credit unions vs. banks?
  • Do consumers think credit cards will be around in 5 years? If not, why?
  • How do consumers want you to communicate with them (direct mail, E-mail, Mobile Apps, Text) and for what (missed payments, suspicious transactions, etc.)?

View this Resource

Please enter your information to unlock our asset library. Thank you!