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Learn how BMW sped up its customer communications
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Customer data is more widely available than ever, but leveraging data to drive smarter decisions requires new thinking and a new kind of agility. Cloud-based decision management – the seamless marriage of data-driven insights and codified decision logic with applications that reach your customers where and when they want – is the key to operationalizing analytics to automate and optimize customer engagements. The FICO Analytic Cloud is where this journey begins…Learn about FICO Products and Solutions whenever is convenient for you.
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Home / Latest Thinking / White Papers / How a Financial Services Company Delivers Giga-Scale Offer Management With the FICO® Blaze Advisor® Decision Rules Management System
How a Financial Services Company Delivers Giga-Scale Offer Management With the FICO® Blaze Advisor® Decision Rules Management System
Learn how one bank boosted offer management on a massive level with decision rules
Within the banking industry, marketing offers have to navigate a fine line between risk, timing and profitability. The massive proliferation of customer data, complexity of decision criteria, and shifting priorities all place a substantial burden on the decision rules system powering these offers, and any lag in performance can reduce, if not nullify, the benefit of using such a system.
Download our white paper now to learn how one mid-sized financial services institution deployed a decision rules system based on FICO Blaze Advisor® DRMS technology, in under two months, to:
- Proactively identify prospects for financial services and assess eligibility for inclusion in marketing campaigns.
- For each eligible prospect, select the most relevant product offer and approach through optimal channel of direct marketing.
- Process large volumes of data efficiently (leveraging Hadoop), extend timely enticements, and improve deal-close and performance metrics.
