BMW Speeds Customer Communications

The automaker has decreased costs per right-party contact by at least 12%, significantly reduced call abandonment rates and more than doubled contact rates—all while strengthening customer relationships

After considering a range of options, BMW chose FICO® Customer Communication Services, an intelligent, automated, two-way solution that allows BMW to reach out to customers using voice, SMS, mobile applications, email and other channels. Rather than conducting rote campaigns, BMW can treat each customer case in a personalized manner due to the real-time integration and case refresh capabilities of the solution.

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