The Path to Individual Customer Marketing

Retailers in all sectors – grocery, fashion, electrical goods, DIY and specialist areas – recognise that “All customers are not equal.”

Individual consumers react in different ways to offers, to information and to the product range itself, and they may react differently in different channels.

Consumers are also becoming more demanding. With the internet, they are both better informed and have immediate access to both your offer and to your competitors’ offers. Why should they listen to your marketing messages?

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