Top Retailers Compete with True 1-to-1 Marketing

Insights - Analytically derived offers individually generated, timed and delivered across multiple channels are driving double-digit gains.

FICO® is helping several major US retailers lead the industry into the new era of integrated multichannel 1-to-1 marketing. These retailers are the first to generate individualized offers from precise analytic recommendations that pinpoint not only which specific products customers are most likely to buy, but when they are most likely to make the purchase. Early results include 10 to 20 times higher redemption rates among customers receiving.

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