The business value of text analytics is fairly straightforward. The large amounts of text based data that most organizations possess, acquired and managed at considerable cost, can be analysed in such a way that insights can be gained to improve the efficacy and efficiency of business operations. Text based data are an untapped resource in many organizations. Structured data (customer details held in a database for example) on the other hand are very well exploited, primarily because they are specifically formatted for computer processing. While unstructured data, primarily text, is well suited for human communication, there have been significant hurdles to overcome to make it amenable to processing by computer systems. These barriers have been slowly eroded to the extent that significant value can now be extracted from text.