Making customer-focused decisions that balance risk and profit just keeps getting harder. And even when you think you have the right decisions, turning them into actions can be even trickier. You also need to consider the factors that make smart decisions difficult. Big data. Regulations. Customers who want an offer, fast, or else you’re going to lose them. Even incremental investments in advanced analytics can pay off, but to be truly successful, organizations have to put these tools into the hands of their lines of business, not just the data scientists and operations researchers who have traditionally owned this domain – without impacting an already overloaded IT department. This white paper covers how the collision of economic, technological, and human factors mandates a new approach to decisions – leveraging prescriptive analytics across the enterprise.