Acquire

Take your digital marketing capabilities into the new era

Successful Digital Marketing

Nearly two-thirds of marketers say their marketing budgets will increase in the coming years, with digital commerce, social, marketing analytics and customer experience as top-ranked areas of investment for marketing technology.

The fundamental process of bringing value to customers is becoming increasingly dynamic and multi-dimensional.  Marketers are tasked with combining data from wide-ranging sources into a consolidated customer view, linking online and offline customer profiles. Inbound customer interactions are best when they adapt to what’s happening in real time, and play a significant role in a planned customer journey leading to increasing mutual value.

As channels converge, marketers must use advanced analytic techniques to better understand historical data and customer behavior to produce insights that traditional approaches to business intelligence – like query and reporting – are unlikely to uncover. 

 

Services

FICO® Decision Management Platform Streaming

The FICO® Decision Management Platform Streaming is a component of the FICO® Decision Management Suite, a cost-effective and easy way for customers to evaluate, customize, deploy and scale state-of-the-art analytics and decision management solutions.

Available Products

FICO® Customer Communication Services

Product overview

As consumer service expectations rise and consumers expand their use of different communication channels, organizations of all types (banks, utilities, auto manufacturers, telecommunications firms and insurers) are seeking ways to connect effectively at scale. FICO® Customer Communication Services deliver intelligent, scalable, two-way, automated voice, text, e-mail and mobile app notifications, with a human touch. FICO Customer Communication Services works alongside existing systems and processes to help organizations reduce fraud, collect more debt, improve customer service, and drive service renewals and product upsell. 

 

FICO® Customer Dialogue Manager

FICO® TRIAD® Customer Manager

Product overview

As consumer service expectations rise and consumers expand their use of different communication channels, organizations of all types (banks, utilities, auto manufacturers, telecommunications firms and insurers) are seeking ways to connect effectively at scale. FICO® Customer Communication Services deliver intelligent, scalable, two-way, automated voice, text, e-mail and mobile app notifications, with a human touch. FICO Customer Communication Services works alongside existing systems and processes to help organizations reduce fraud, collect more debt, improve customer service, and drive service renewals and product upsell. 

 

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Industries Served

Grocery
Develop customer insights to know and grow your market share by unlocking the value of your data

Pharmaceutical & Lifesciences
Strengthen Patient and HCP relationships with FICO Analytics and Multi-Channel platforms.

Financial Services
Through deep analytics, predictive models and multi-channel communications FICO helps financial service clients identify who to target, what to offer, when to offer, and how to communicate to build more profitable customer relationships.

Retail
Increase promotional response and ROI using timely and relevant offers in their preferred communication channels

Insurance
Design, execute and manage precisely timed and targeted insurance product campaigns that engage customers across all channels.

Consumer Packaged Goods
Build relationships and dialog with consumers to strengthen the brand relationship management marketing communications and retailer ecoupon networks.