Acquire

Products and services provided at varying levels of service from self-serve all the way to full service.

Prospect Marketing

Organizations of all types benefit from FICO’s innovative prospect marketing solutions. Customers continue to change and are more cautious and discerning in their buying decisions. As competition intensifies over a smaller population of eligible prospects, inside a more stringent regulatory environment.

One example is the FICO Bankcard Growth Solution that enables lenders to see a complete picture of the prospect and assess on multiple dimensions what products are most likely to appeal to their customers as well as which products they qualify. By leveraging your existing credit risk criteria, you can quickly and efficiently make strategy changes, test and learn and respond to changing market and competitive pressures.

Two of our super-regional banking clients have deployed the solution beyond their card business to HELOC, unsecured and other consumer lending products. This allows them to coordinate communications with each customer as an individual with multiple needs and relationships, not just with a single product pitch.

 

Services

FICO® Decision Management Platform Streaming

The FICO® Decision Management Platform Streaming is a component of the FICO® Decision Management Suite, a cost-effective and easy way for customers to evaluate, customize, deploy and scale state-of-the-art analytics and decision management solutions.

Available Products

FICO® Analytic Offer Manager

Product overview

FICO® Analytic Offer Manager uses predictive analytics to develop highly-personalized marketing offers based on an individual's engagement. The resulting offers match closely a prospect's purchasing behavior while supporting business objectives. 

FICO® Customer Communication Services

FICO® Customer Dialogue Manager

FICO® TRIAD® Customer Manager

Product overview

FICO® Analytic Offer Manager uses predictive analytics to develop highly-personalized marketing offers based on an individual's engagement. The resulting offers match closely a prospect's purchasing behavior while supporting business objectives. 

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Industries Served

Grocery
Develop customer insights to know and grow your market share by unlocking the value of your data

Pharmaceutical & Lifesciences
Strengthen Patient and HCP relationships with FICO Analytics and Multi-Channel platforms.

Financial Services
Through deep analytics, predictive models and multi-channel communications FICO helps financial service clients identify who to target, what to offer, when to offer, and how to communicate to build more profitable customer relationships.

Retail
Increase promotional response and ROI using timely and relevant offers in their preferred communication channels

Insurance
Design, execute and manage precisely timed and targeted insurance product campaigns that engage customers across all channels.

Consumer Packaged Goods
Build relationships and dialog with consumers to strengthen the brand relationship management marketing communications and retailer ecoupon networks.