Advanced Analytics

Solve a problem, satisfy a need, exceed expectations

Overview

Real-Time Analytics

Marketing is being transformed by the exponential use of mobile and social media, and the quantity and diversity of interactions across channels and devices. Business leaders are moving to more customer-centric operations. Data is being gathered from offline and online sources, giving marketers a clear picture of their customers and prospective customers. Insights abound.

The challenge is acting on these insights in the moment. It means meshing real-time streaming data with stored customer profile and historical data. It means invoking predictive and prescriptive analytics to answer the questions “What is this customer likely to do?” and “What is the best action we can take?” on the fly.

By using real-time data integration and advanced analytics, marketers are able to solve a problem, satisfy a need and exceed expectations. And increase revenue while they do it.  

Marketing Solutions Suite Overview

Designed for Marketing Professionals

The FICO® Marketing Solutions Suite simplifies and accelerates the process of using complex, diverse data sources and operational insights to execute powerful, one-on-one marketing campaigns. It puts the power of data-driven decisioning in the hands of marketers, reducing reliance on IT and increasing organizational agility.

Available Products

FICO® Customer Communication Services

Product overview

As consumer service expectations rise and consumers expand their use of different communication channels, organizations of all types (banks, utilities, auto manufacturers, telecommunications firms and insurers) are seeking ways to connect effectively at scale. FICO® Customer Communication Services deliver intelligent, scalable, two-way, automated voice, text, e-mail and mobile app notifications, with a human touch. FICO Customer Communication Services works alongside existing systems and processes to help organizations reduce fraud, collect more debt, improve customer service, and drive service renewals and product upsell. 

 

FICO® Customer Data Integration

FICO® Customer Dialogue Manager

FICO® Real-Time Experience Manager

Product overview

As consumer service expectations rise and consumers expand their use of different communication channels, organizations of all types (banks, utilities, auto manufacturers, telecommunications firms and insurers) are seeking ways to connect effectively at scale. FICO® Customer Communication Services deliver intelligent, scalable, two-way, automated voice, text, e-mail and mobile app notifications, with a human touch. FICO Customer Communication Services works alongside existing systems and processes to help organizations reduce fraud, collect more debt, improve customer service, and drive service renewals and product upsell. 

 

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