Medical Devices

Optimizing customer communications by mastering the new dynamic dimensions of digital marketing

Overview

Improving patient care and consumer health impacts the entire healthcare industry.  New database tools allow industry players to analyze data from many sources in novel ways, finally unlocking insights embedded in the reams of information being collected about consumers. The device industry needs to understand where and how these data sets help them define and capture value, and the industry will need to collaborate with new entrants whose extensive consumer knowledge will be vital to success.

FICO’s unmatched analytical power and experience helps medical device companies acquire, access, and strategically apply knowledge about their consumers and health care providers.  This insight enables personalized conversations over time that build brand loyalty.

  • Communication strategies can be implemented for individual products or services while still being coordinated across a company brand
  • Solutions can enable marketing improvements through testing and measurement
  • Key stakeholders can be connected with information to improve their effectiveness

Related Products

FICO® Customer Communication Services

Product overview

As consumer service expectations rise and consumers expand their use of different communication channels, organizations of all types (banks, utilities, auto manufacturers, telecommunications firms and insurers) are seeking ways to connect effectively at scale. FICO® Customer Communication Services deliver intelligent, scalable, two-way, automated voice, text, e-mail and mobile app notifications, with a human touch. FICO Customer Communication Services works alongside existing systems and processes to help organizations reduce fraud, collect more debt, improve customer service, and drive service renewals and product upsell. 

 

FICO® Decision Management Suite

Product overview

As consumer service expectations rise and consumers expand their use of different communication channels, organizations of all types (banks, utilities, auto manufacturers, telecommunications firms and insurers) are seeking ways to connect effectively at scale. FICO® Customer Communication Services deliver intelligent, scalable, two-way, automated voice, text, e-mail and mobile app notifications, with a human touch. FICO Customer Communication Services works alongside existing systems and processes to help organizations reduce fraud, collect more debt, improve customer service, and drive service renewals and product upsell. 

 

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Partnering with a Global Leader in Hearing Solutions

Challenge:    Provide corporate marketing a single-view of the customer across their franchise/dealer network to enable tailored marketing communications intended to move prospects along paths to purchase and maintain brand loyalty 

Solution: FICO® Marketing Solutions Suite

Results: Using a multi-phased approach, FICO delivered a solution putting the control of prospects into the hands of the corporate marketing department 

  • Persistent customer identification – blending diverse datasets -  providing a consolidated view of prospects and customers over time
  • Media and promotion tracking for events supporting real-time customer insight, analysis and profiling
  • Omni-channel campaigns management leveraging media/source, dealer preference and response scores to personalize fulfillment kits based on individual journeys

 

FICO® Marketing Solutions Suite