Improving marketing and product distribution strategies with pharma analytics.


The pharmaceutical industry is one of the fastest-growing industries today. Using pharma analytics, leading manufacturers are improving their marketing and product distribution strategies. Let FICO’s pharmaceutical data analytics, modeling, and decision management tools help you streamline operations, maximize investments, and minimize risks.

By combining Big Data with Big Analytics, successful pharmaceutical firms are getting meaningful value from new data sources. Using predictive analytics to gain a competitive edge, companies are sending the right message at the right time—and seeing a healthier bottom line.

That's the power of FICO.

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Consumer relationship marketing solution drives multi-brand, multi-channel marketing efforts

A top 10 global pharmaceutical company looked to drive increased market share by using consumer data to generate insights and learnings for improved RM capabilities.  To improve its capabilities, the company's strategy focused on developing a centralized platform, implementing brand-specific acquisition, and enhanced brand analytics and insights.

Learn how the company relied on FICO's expertise in pharma RM to implement this strategy.