FICO® Analytic Offer Manager

Develop highly-personalized marketing offers based on an individual's engagement

Overview

FICO® Analytic Offer Manager uses predictive analytics to develop highly-personalized marketing offers based on an individual's engagement. The resulting offers match closely a prospect's purchasing behavior while supporting business objectives. 

Core Benefits

True 1-to-1 Marketing

Getting Your Timing Right

Continual Performance Improvement

True 1-to-1 Marketing

FICO® Analytic Offer Manager empowers leading grocers and retailers to deliver high-scale personalized offers. FICO analytics score thousands of potential offers across millions of loyalty program customers, on a weekly basis, to determine the best offers to increase engagement and revenue over the long-term.

Getting Your Timing Right

Using sophisticated time-to-event scorecard models, FICO® Analytic Offer Manager can predict with a high degree of accuracy when a customer is likely to be receptive to a particular offer. By promoting offers at the rime the customer is more likely to buy, consumers get a more personalized experience leading to repeat sales, long-term loyalty and higher lifetime value.

Continual Performance Improvement

FICO® Analytic Offer Manager allows customers to test, learn and refine. As more data and insights are collected from customer transactions and responses to offers, you can continually sharpen your models and strategies to driver better and better performance.

Want to take your business to new heights?

Request more information. Enter your information and we will respond directly to you.