FICO® Customer Data Integration

Do this better, and you’ll do everything better.

Overview

Data-driven insights inform just about everything you do with, for and about customers. If you can integrate a consolidated customer view using real-time and offline data and put these insights to use faster, you’ve got an all-around performance enhancer. 

By turning data integration from an impediment to an enabler, you influence and improve your business outcomes. The challenge for marketers is piecing it together to create a consolidated, centralized and immediately useful view of customers without sacrificing quality for speed. To do this right, you need self-serve tools that blend real-time and offline data from different channels and sources. 

FICO® Customer Data Integration

Core Benefits

Support multiple data types

Self-service data tools

Solution Architecture

Support multiple data types

Quickly load and explore data to answer immediate questions or uncover opportunities. Easily configure scheduled or recurrent integration jobs and continuously process streaming data or instantly merge with existing customer data. 

Self-service data tools

Define data using input/output fields, mapping sources and destinations. Transform data from different sources via validation, cleaning, standardization, ID resolution, matching, householding and aggregations. Blend consolidated data sets in real-time and batch-processed, structured, unstructured and semi-structured, from online and offline sources.

Solution Architecture

Making sense of data from many sources can be a challenge. Enormous amounts of online, mobile and social activity are generating enormous amounts of consumer data. Self-serve tools let you blend real-time and offline data from different channels and sources.

Key Features

  • Accelerate time-to-campaigns and improve results from customer decisions and interactions with self-service data integration
  • Reduce integration time by 90% for data from diverse sources, including batch and real-time from online and offline channels
  • Manage data on both known and unknown individuals, automatically linking profiles as personally identifiable information becomes available
  • Leverage big data by scaling to ingest high volumes of streaming transactional data
  • Improve data reliability and user confidence through ongoing monitoring, reporting and notifications on automated data intake, cleansing, validation and transformations
  • Accelerate time-to-analysis through integration with FICO industry-leading analytics

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