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myFICO.com

Retail

Using retail analytics, decisioning software, and precision marketing, FICO helps retailers increase sales, profits, and customer engagement.

Overview

Today’s customers are savvy to mass marketing techniques. They want retailers to be relevant, engaging, and personal. FICO Analytics can be personalized at scale to make sure you reach the right customer at the right time with the right message.

Our marketing solutions use optimization, business rules, and analytic scoring to help you find your best customers and create sustainable growth with their long-term loyalty. We drive customers to interact with you more often, not only at your store, but also through your website and social media.

With our approach to augmenting present capabilities, we don’t look to overhaul your current system. Instead, FICO partners works with you to analyze your existing investment and maximize its return for you. 

Customers

Included Products

FICO® Analytic Offer Manager

Product overview

FICO® Analytic Offer Manager uses predictive analytics to develop highly-personalized marketing offers based on an individual's engagement. The resulting offers match closely a prospect's purchasing behavior while supporting business objectives. 

FICO® Customer Communication Services

FICO® Customer Dialogue Manager

Product overview

FICO® Analytic Offer Manager uses predictive analytics to develop highly-personalized marketing offers based on an individual's engagement. The resulting offers match closely a prospect's purchasing behavior while supporting business objectives. 

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FICO+eBay=strategic partnership

eBay Enterprise, an eBay Inc. company, today announced the eBay Enterprise Commerce Marketing Platform, a new omnichannel engagement suite that will enable marketers to drive and optimize one-to-one commerce at scale.  Designed and built from the ground up in strategic partnership with FICO, the platform combines eBay Enterprise’s unmatched commerce insights, demand generation delivery technologies and intellectual property with FICO’s powerful analytics technologies and products to optimize the relevance and value of each individual customer’s purchasing journey.

Learn more about the eBay Enterprise Commerce Marketing Platform.