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Customer Growth & Retention – Campaign Management

Businesses can harnesses the power of FICO’s proven predictive analytics and optimization capabilities to generate highly personalized, timely, and relevant offers to consumers. Then design, execute and manage campaigns with those offers via an intuitive multi-channel marketing platform. Deliver the right offer, via the right channel, right when consumers are most likely to act on them.

  • Financial Services

    Auto Lending

    FICO analytics pinpoint attractive, profitable offers to close more customers – plus, direct the customer dialogue for higher retention rates.

    Credit and Debit Cards

    FICO helps bankcard issuers succeed by combining powerful, innovative software with predictive analytics, to discover hidden signals in Big Data.

    Retail Banking

    FICO helps retail bankers issuers succeed by combining powerful, innovative software with predictive analytics, to discover hidden signals in Big Data


    FICO helps lessors succeed by combining powerful, innovative software with predictive analytics, to discover hidden signals in Big Data.

    Small Business Lending

    Helping lenders serve the financial needs of small businesses and support their ongoing growth

  • Insurance

    Life, Annuity and Pension

    Helping insurers effectively price and manage the complex risks of life, annuity and pension portfolios

    Property and Casualty

    Giving property and casualty insurers advanced decision-support in their marketing, underwriting, renewals, and claims review.

  • Public Sector

    State, Provincial and Local Government

    Providing the technology for provincial and local government agencies to maximize budget effectiveness, prevent fraud, waste and abuse, and improve operational efficiency

    Federal, Ministerial and Civic Government

    Supporting better, more prudent public sector decisions to prevent fraud, waste, and abuse, streamline operations, and realize the best use of public funds

  • Health Care

    Health Care Payers

    Reducing health care insurers’ losses from claims fraud and abuse

    Health Care Providers

    Improving patient and health care professional outreach, communications, and education

  • Retail


    A multi-channel marketing platform that enables marketers to design, execute and manage precisely-timed and targeted campaigns that engage customers across all channels based on their known interactions and preferences.

  • Consumer Packaged Goods

    Consumer Packaged Goods

    Deliver highly personalized, relevant offers to customers right when they are most likely to act on them, with the combined power of FICO's proven predictive analytics and optimization capabilities.

  • Telecommunications


    Supporting telecommunications providers in approving applicants, securing timely payments

  • Travel & Hospitality

    Travel & Hospitality

    Helping airlines, car rental and hotels keep in touch with customers via automated communications.

  • Utilities


    Generating actionable insight for utilities to improve marketing, account origination, payment management and collections

  • Automotive


    Establishing better customer relationships by helping dealerships and manufactures stay in touch with potential customers and helping them with payment management and collections

  • Pharmaceuticals & Life Sciences

    Medical Devices

    Supporting the marketing and product distribution of medical device manufacturers


    Improving the marketing and distribution of pharmaceutical manufacturer’s products

    Pharmacy Benefit Manager

    Improving pharmaceutical benefit managers’ administration of prescription drug programs

    Retail Pharmacy

    Helping retail pharmacies provide better patient outcomes with automated patient reminders for medications.

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