Marketing and Customer Engagement

Take your digital marketing capabilities into the new era

Successful Marketing

Nearly two-thirds of marketers say their marketing budgets will increase in the coming years, with digital commerce, social, marketing analytics and customer experience as top-ranked areas of investment for marketing technology.

The fundamental process of bringing value to customers is becoming increasingly dynamic and multi-dimensional.  Marketers are tasked with combining data from wide-ranging sources into a consolidated customer view, linking online and offline customer profiles. Inbound customer interactions are best when they adapt to what's happening in real time, and play a significant role in a planned customer journey leading to increasing mutual value.

As channels converge, marketers must use advanced analytic techniques to better understand historical data and customer behavior to produce insights that traditional approaches to business intelligence – like query and reporting – are unlikely to uncover. 

 

Marketing Solutions Suite Overview

Designed for Marketing Professionals

The FICO® Marketing Solutions Suite simplifies and accelerates the process of using complex, diverse data sources and operational insights to execute powerful, one-on-one marketing campaigns. It puts the power of data-driven decisioning in the hands of marketers, reducing reliance on IT and increasing organizational agility.

Available Products

FICO® Customer Dialogue Manager

Product overview

FICO® Customer Dialogue Manager is a multi-channel marketing automation product that marketers use to design, execute and manage precisely timed and targeted campaigns. By harnessing customer data from e-mail, websites, social media and other sources, marketers glean insights into customer behaviors, which can be used to create individualized, interactive conversations. Through dialogue, marketers learn more about their customers, boosting sales and marketing ROI.

Product overview

FICO® Customer Dialogue Manager is a multi-channel marketing automation product that marketers use to design, execute and manage precisely timed and targeted campaigns. By harnessing customer data from e-mail, websites, social media and other sources, marketers glean insights into customer behaviors, which can be used to create individualized, interactive conversations. Through dialogue, marketers learn more about their customers, boosting sales and marketing ROI.

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Industries Served

Grocery
Develop customer insights to know and grow your market share by unlocking the value of your data

Pharmaceutical & Lifesciences
Strengthen Patient and HCP relationships with FICO Analytics and Multi-Channel platforms.

Financial Services
Through deep analytics, predictive models and multi-channel communications FICO helps financial service clients identify who to target, what to offer, when to offer, and how to communicate to build more profitable customer relationships.

Retail
Increase promotional response and ROI using timely and relevant offers in their preferred communication channels

Insurance
Design, execute and manage precisely timed and targeted insurance product campaigns that engage customers across all channels.

Consumer Packaged Goods
Build relationships and dialog with consumers to strengthen the brand relationship management marketing communications and retailer ecoupon networks.