Data Integration

It’s a new era for personalized marketing

Overview

Data Integration

Enormous amounts of data - unprecedented, actually -- are available to marketers today.  Offline, online, mobile and social activity are generating immense volumes of consumer data.

Traditional integration challenges continue to exist and new issues surface. Substandard data quality and challenges between online and offline databases is common. Many companies lack the resources, time and knowledge to model and manage data integration and analytics in real-time. Organizations still engage customers in a siloed manner, often lacking a seamless integration strategy.

It’s hard to improve the customer experience when these challenges exist.

Turning data integration from impediment to enabler is an important part of successful outbound campaigns and inbound interactions. Organizations win the battle by focusing on tighter integration, greater analytic capabilities and effective marketing execution. Using integrated data in connected customer communications ties it all together. 

The FICO® Marketing Solutions Suite helps organizations in a variety of industries – think financial services, pharmaceutical, retail, government agencies and more – reduce integration time by 90%, manage data on both known and unknown individuals, improve data reliability and accelerate time-to-analysis as well as time-to-campaigns. 

Marketing Solutions Suite Overview

Designed for Marketing Professionals

The FICO® Marketing Solutions Suite simplifies and accelerates the process of using complex, diverse data sources and operational insights to execute powerful, one-on-one marketing campaigns. It puts the power of data-driven decisioning in the hands of marketers, reducing reliance on IT and increasing organizational agility.

Available Products

FICO® Customer Communication Services

Product overview

As consumer service expectations rise and consumers expand their use of different communication channels, organizations of all types (banks, utilities, auto manufacturers, telecommunications firms and insurers) are seeking ways to connect effectively at scale. FICO® Customer Communication Services deliver intelligent, scalable, two-way, automated voice, text, e-mail and mobile app notifications, with a human touch. FICO Customer Communication Services works alongside existing systems and processes to help organizations reduce fraud, collect more debt, improve customer service, and drive service renewals and product upsell. 

 

FICO® Customer Dialogue Manager

Product overview

As consumer service expectations rise and consumers expand their use of different communication channels, organizations of all types (banks, utilities, auto manufacturers, telecommunications firms and insurers) are seeking ways to connect effectively at scale. FICO® Customer Communication Services deliver intelligent, scalable, two-way, automated voice, text, e-mail and mobile app notifications, with a human touch. FICO Customer Communication Services works alongside existing systems and processes to help organizations reduce fraud, collect more debt, improve customer service, and drive service renewals and product upsell. 

 

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