Personalized Engagement

Earn more attention from your customers

Overview

Dynamic Engagement

There's no denying there's been a proliferation of channels and an explosion of data from offline, online and mobile activity. Traditional product-centric marketing campaigns are giving way to customer-centric activities that span channels. The challenges to gaining more prospect and customer attention becomes more than skilled data integration and management. It begs the question: are you creating and conducting personalized conversations that create value?

By capturing data from personalized dialogues and analyzing campaign performance, marketers learn how to make initiatives more effective. Marketing spend becomes more targeted, prospects and customers become more interested and lifetime values become more valuable. Using data-driven insights and analytics, marketers can craft precisely targeted and timed campaigns with context, responding to real-time events and behaviors that create a positive, long-term customer journey.  It's key to earning more attention from your prospects and customers.

The FICO® Marketing Solutions Suite helps organizations in a variety of industries – think financial services, pharmaceutical, retail, government agencies and more – reduce integration time by 90%, manage data on both known and unknown individuals, improve data reliability and accelerate time-to-analysis as well as time-to-campaigns. 

Marketing Solutions Suite Overview

Designed for Marketing Professionals

The FICO® Marketing Solutions Suite simplifies and accelerates the process of using complex, diverse data sources and operational insights to execute powerful, one-on-one marketing campaigns. It puts the power of data-driven decisioning in the hands of marketers, reducing reliance on IT and increasing organizational agility.

Available Products

FICO® Customer Communication Services

Product overview

As consumer service expectations rise and consumers expand their use of different communication channels, organizations of all types (banks, utilities, auto manufacturers, telecommunications firms and insurers) are seeking ways to connect effectively at scale. FICO® Customer Communication Services deliver intelligent, scalable, two-way, automated voice, text, e-mail and mobile app notifications, with a human touch. FICO Customer Communication Services works alongside existing systems and processes to help organizations reduce fraud, collect more debt, improve customer service, and drive service renewals and product upsell. 

 

FICO® Customer Dialogue Manager

Product overview

As consumer service expectations rise and consumers expand their use of different communication channels, organizations of all types (banks, utilities, auto manufacturers, telecommunications firms and insurers) are seeking ways to connect effectively at scale. FICO® Customer Communication Services deliver intelligent, scalable, two-way, automated voice, text, e-mail and mobile app notifications, with a human touch. FICO Customer Communication Services works alongside existing systems and processes to help organizations reduce fraud, collect more debt, improve customer service, and drive service renewals and product upsell. 

 

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