Pharma

Improving marketing and product distribution strategies with pharma analytics.

Overview

The pharmaceutical industry is one of the fastest-growing industries today. Using pharma analytics, leading manufacturers are improving their marketing and product distribution strategies. Let FICO's pharmaceutical data analytics, modeling, and decision management tools help you streamline operations, maximize investments, and minimize risks.

By combining Big Data with Big Analytics, successful pharmaceutical firms are getting meaningful value from new data sources. Using predictive analytics to gain a competitive edge, companies are sending the right message at the right time-and seeing a healthier bottom line.

That's the power of FICO.

FICO Healthcare Analytics

FICO® Customer Communication Services

Product overview

As consumer service expectations rise and consumers expand their use of different communication channels, organizations of all types (banks, utilities, auto manufacturers, telecommunications firms and insurers) are seeking ways to connect effectively at scale. FICO® Customer Communication Services deliver intelligent, scalable, two-way, automated voice, text, e-mail and mobile app notifications, with a human touch. FICO Customer Communication Services works alongside existing systems and processes to help organizations reduce fraud, collect more debt, improve customer service, and drive service renewals and product upsell. 

 

FICO® Medication Adherence Score

FICO® Propensity Scores for Health Care

Product overview

As consumer service expectations rise and consumers expand their use of different communication channels, organizations of all types (banks, utilities, auto manufacturers, telecommunications firms and insurers) are seeking ways to connect effectively at scale. FICO® Customer Communication Services deliver intelligent, scalable, two-way, automated voice, text, e-mail and mobile app notifications, with a human touch. FICO Customer Communication Services works alongside existing systems and processes to help organizations reduce fraud, collect more debt, improve customer service, and drive service renewals and product upsell. 

 

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Consumer relationship marketing solution drives multi-brand, multi-channel marketing efforts

A top 10 global pharmaceutical company looked to drive increased market share by using consumer data to generate insights and learnings for improved RM capabilities.  To improve its capabilities, the company's strategy focused on developing a centralized platform, implementing brand-specific acquisition, and enhanced brand analytics and insights.

Learn how the company relied on FICO's expertise in pharma RM to implement this strategy.