Hyper-Personalization + Prescriptive Analytics for Customer Offers
Increase conversion rates by 20%–100% while improving sales margins and customer retention with hyper-personalization, optimization and omnichannel campaigns
Barry Honeycombe
Barry Honeycombe is a principal consultant at FICO, responsible for optimisation solutions delivered to clients across Europe, Middle East & Africa. He rejoined FICO in 2017 having worked for the company previously in analytic sales for 16 years across EMEA. He has more than 25 years of experience in applying advanced analytics across the customer lifecycle including marketing, pricing, customer retention and collections.
All posts
How Credit Limit Increase Optimization Drives Portfolio Profit
Action-effect models and prescriptive analytics make credit limit increase optimization a powerful tool to improve portfolio performance
Decision Optimization: 5 Reasons You Need It More than Ever
In an uncertain environment, decision optimization gives you what you need most - speed and control
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