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    Glenn Grossman

    Glenn Grossman

    All posts by Glenn Grossman

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    • Fishing for Deposits Fishing for Deposits
      Fishing for Deposits
      September 23, 2019
      Customer Development

      The need to attract deposits to fuel your bank’s loan operations is essential for a growing and profitable bank. Attracting and retaining deposits has followed a similar strategy across the banking landscape for many years. Banks attempt to “lure in” additional deposits with an attractive promotion, often in the form of a high interest rate that naturally eats into yo…

      Glenn Grossman by Glenn Grossman
    • Precise, Multi-Lever Promotional Pricing for Deposits: How to Actually Make it Happen Precise, Multi-Lever Promotional Pricing for Deposits: How to Actually Make it Happen
      Precise, Multi-Lever Promotional Pricing for Deposits: How to Actually Make it Happen
      June 12, 2019
      Customer Development

      Here we are. My third and final post in the series on promotional deposit offers. If you’ve followed along this far, you may be saying, “Sure, that all sounds great, but it’s idealistic and pie in the sky. It can’t actually be implemented, delivered, and measured.” Realists (and skeptics) of the world unite. In this post, we’ll get detailed, real, and dive into the pr…

      Glenn Grossman by Glenn Grossman
    • “The Art of the Possible” in Promotional Pricing for Deposits: A Precise, Multi-Lever Approach “The Art of the Possible” in Promotional Pricing for Deposits: A Precise, Multi-Lever Approach
      “The Art of the Possible” in Promotional Pricing for Deposits: A Precise, Multi-Lever Approach
      June 05, 2019
      Customer Development

      In my first blog post, we explored the current state and challenges tied to promotional pricing in deposits. Now, let’s investigate the many possibilities for deposit promotions that provide multiple levers to deliver differentiated value for the customer and measurable benefits for the bank. It’s no surprise that customers have varying perspectives on savings. Some…

      Glenn Grossman by Glenn Grossman
    • Promotional Pricing for Deposits—One Size Does NOT Fit All Promotional Pricing for Deposits—One Size Does NOT Fit All
      Promotional Pricing for Deposits—One Size Does NOT Fit All
      May 28, 2019
      Customer Development

      Let’s face it—most consumers (me included) love a good deal. In retail, the enticing banner of SALE triggers purchasing behavior in many consumers. Like moths to the flame, retailers use attractive promotions to draw business. In this three-part blog series, we will explore: 1) the challenges with the current state of promotional pricing for deposits, 2) the art of w…

      Glenn Grossman by Glenn Grossman
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