The Fool’s Errand: A Segment for One
<p>Back in the day, one of the dumbest activities I ever engaged in was to develop a program we called "The Segment...
Mike Farrar
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The Cost of Doing Spam
How much does it cost to send a piece of spam? Not an email. I asked about spam. Spam. Email undisciplined. Email unwant...
Black Friday is Dead, Long Live Black November!
In the US, Black Friday (the Friday after Thanksgiving) has been the busiest shopping day of the year for about a decade...
Data Hoarding: Buried Alive
By Mike Farrar
Cue ominous music: the IT department is hoarding reams and reams of data – turning into information pac...
Covering the Spread
A few weeks ago, we wrote about why analysts can’t predict the outcome of the Super Bowl. One related note t...
Big Data: Now That I Have It, What Do I Do?
Big Data, Big Data, Big Data. It’s all over the popular business press – when the Harvard Business Review devotes its co...
The Big Data Question: to Store or Not to Store
By Mike Farrar
Big Data is part technological phenomenon and part economic phenomenon.  You may have heard of Mo...
The Big Data Threshold
IT consultancies are making tons of money scaring customers with questions such as, “How are you going to cope with the ...
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