Modelling Deposit Price Elasticity: What Is It All About?
A price elasticity model enables the product team to set deposit rates with a sound understanding of the expected performance from the rate strategy
Neel Williams
Neel Williams is a Analytic Director in the EMEA Analytic Consulting team at FICO. Neel has over 15 years of experience of working within the Credit Risk environment. During his time at FICO he has delivered analytic solutions across the EMEA region on Predictive Science and Optimisation, to help make better business decisions. Neel has a MSc in Applied Statistics from Sheffield Hallam University and a BSc in Mathematics from University of Leeds. Neel is an avid Liverpool FC and Welsh rugby supporter.
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Modeling Deposit Price Elasticity: Where’s the Value?
What should you expect to gain from deposit price elasticity models and what can you do with them to maximize benefit to the business?
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