Neel Williams

The ability to model deposit price elasticity is becoming a core component of deposit portfolio management. In my previous posts on this topic, I discussed: How deposit price elasticity models provide the product team with a tool to accurately forecast the expected performance from any given rate strategy and understand the complex nonlinear relationship between…

This is the third in a series of blogs on deposit pricing, focusing on price elasticity modelling approaches and challenges. The goal of any deposit price optimization solution is to make data-driven pricing decisions to manage portfolio balances and trade these off against the associated costs. These solutions should allow a pricing manager to prepare and run what-i…

This is the second in a series of blog posts on deposit price elasticity, focusing on the modelling data requirements. There are several different modelling techniques and approaches to measure deposit price elasticity, which is dependent on the actual business problem and model usage. The exact data requirements might need to be amended to account for the modellin…

Many top financial institutions have begun using predictive modelling and optimization to improve deposit pricing. This requires an understanding of customers’ deposit price elasticity — how sensitive are they to pricing changes, and what is the relationship between price and demand at the customer, segment and portfolio level? I’m going to explore this topic in a…