Patrick Housel is a senior principal consultant at FICO. Patrick has over 15 years of broad financial services marketing experience. Since joining FICO is 2014, Patrick has worked with FICO partners to develop and sell end-client solutions that drive marketing performance and business growth. Patrick has held key roles in marketing at Macy’s and most recently TD Bank, where he led the marketing function for TD’s retail private label credit card business. Patrick holds a BS in both Marketing and Decision Sciences from Miami University.