Combining Machine Learning with Credit Risk Scorecards
Here's how to get the full power of machine learning without losing the transparency that’s important from credit risk scorecards
Shafi Rahman
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Big Data Hype and the Parable of Google Flu
Shafi Rahman
In mid-March, David Lazer and his colleagues published a paper in Science that demonstrated that Google F...
Why Customer Segmentation Still Matters in the Era of Big Data Analytics
By Shafi Rahman
In the era of Big Data analytics, it is fairly common to dismiss segmentation as an old methodology...
In with the In Crowd: Targeting Social Influencers
By Shafi Rahman
The idea of social influencers is quite enticing for marketers. Mass marketing is often an expensiv...
Is Your Hadoop Working For You?
Shafi Rahman and Eeshan Malhotra
Up until the recent past, analytic scientists had to resort to complex frameworks ...
Analytic Scientists vs. Automatons in the Big Data World
A common question in today’s world is whether one can create models automatically. As I noted in one of my earlier...
FICO World Preview: Mechanisms for Building Multiple Models
By Shafi Rahman
In my session at FICO World on Mechanisms for Building Multiple Models, we will be discussing the tech...
Location-Based Marketing Using GPS Data
Collecting GPS data is becoming quite pervasive. Using the knowledge of where a customer goes, which path she travels, a...
How to Boil the Ocean in a Day?
How do you boil the ocean in a day? One bucket at a time. The trick is to boil multiple buckets simultaneously to signif...
Science of Crystal Ball Gazing
clair•voy•ance /kle(ə)rˈvoiəns/Noun: Ability to perceive matters beyond the range of ordinary perception- Merriam-Webste...
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