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    Shalini Raghavan

    Shalini Raghavan

    All posts by Shalini Raghavan

    Shalini Raghavan is director of analytic product management for the FICO’s marketing applications. In her current role, she is responsible for bringing innovative analytics into products that enable decisions at scale. Prior to joining FICO, she was the global business analytics and intelligence manager at Ecolab. There she established an internal analytics practice to serve the company’s “Circle the Customer, Circle the Globe” strategy in multiple verticals. Previously, Shalini spent over 10 years in managerial and computational positions at 3M Company, Centers for Computational Biology and Unilever, developing mathematical and statistical models in diverse areas such as process control and healthcare. Shalini has an undergraduate degree from Osmania University, Hyderabad and graduate degrees from Jawaharlal Nehru University, New Delhi.

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    • From Data Stockpile to Decision-Ready Organization in No Time Flat From Data Stockpile to Decision-Ready Organization in No Time Flat
      From Data Stockpile to Decision-Ready Organization in No Time Flat
      June 17, 2015
      Decision Management

      There’s little need to belabor the point that many businesses today generate more data in a single day than they used to in whole year. A few years ago storing all of this data at a reasonable cost was the biggest challenge. Newer technologies now solves for that. However, data by itself is neither useful nor meaningful. Simply sitting on a stockpile of data provides…

      Shalini Raghavan by Shalini Raghavan
    • Big Data Analytics’ Experimental Phase Big Data Analytics’ Experimental Phase
      Big Data Analytics’ Experimental Phase
      April 24, 2013
      Decision Management

      By Shalini Raghavan Great analytics – like most teenagers, budding artists and even entrepreneurs – needs to experiment. Find answers to questions, test theories, plot unchartered territories and discover more. Variances between simulated and actual results may be opportunities not only for correction, but for experimentation. Using analytic learning loops in conj…

      Shalini Raghavan by Shalini Raghavan
    • FICO World Preview: Big Data and Analytics - Keys for a Stronger Customer Experience FICO World Preview: Big Data and Analytics - Keys for a Stronger Customer Experience
      FICO World Preview: Big Data and Analytics - Keys for a Stronger Customer Experience
      April 16, 2013
      Customer Development

      By Shalini Raghavan and Josh Prismon Consider the following: Over 12 years ago, Gartner coins the expression “Big Data.” Over 2 months, ago a notable venture blog declares that “Big data is dead.” – Venture Beat Also 2 months ago, the NY Times tries to uncover the etymology of “Big Data.” Some good sleuthing by the Times reveals the author of this expression to…

      Shalini Raghavan by Shalini Raghavan
    • Learning from the Here and Now Learning from the Here and Now
      Learning from the Here and Now
      March 29, 2013
      Customer Development

      By Shalini Raghavan I still get offers for diapers. My child is a teenager. Five years ago I became a loyal  buyer of a particular brand of yogurt. Yet for the past three years, I consistently receive offers on  brands of yogurt that I don’t buy anymore. Some marketer somewhere missed the boat, and is working with old data, very old data. Big Marketing…

      Shalini Raghavan by Shalini Raghavan
    • Customer Relationships: From Insight to Multi-Channel Customer Relationships: From Insight to Multi-Channel
      Customer Relationships: From Insight to Multi-Channel
      March 22, 2013
      Customer Development

      By Shalini Raghavan Multi-channel, omnichannel … stereophonic.  Simply put, marketers are looking to reach customers in whatever way is most appropriate.  This could mean a store, a website, a catalogue, email, text, Twitter, Facebook, LinkedIn... But a major challenge is the disconnect between insight and action. In January we released the results of…

      Shalini Raghavan by Shalini Raghavan
    • Three Techniques for Scientifically Balancing Complex Marketing Decisions Three Techniques for Scientifically Balancing Complex Marketing Decisions
      Three Techniques for Scientifically Balancing Complex Marketing Decisions
      February 19, 2013
      Customer Development

      By Shalini Raghavan Many companies are getting a head start with Big Marketing using predictive models with tried-and-true business rules libraries for common marketing decisions, such as up-selling and cross-selling strategies. Yet, with bigger and bigger data sets and an expanding range of analytic predictions to take into account, the decision process can grow qu…

      Shalini Raghavan by Shalini Raghavan
    • Location-Based Marketing: Three Barriers to Success Location-Based Marketing: Three Barriers to Success
      Location-Based Marketing: Three Barriers to Success
      November 20, 2012
      Customer Development

      By Shalini Raghavan As I wrote in my previous blog, Location-Based Marketing (LBM) is an area of innovation enabling marketers to tap the tremendous mobile opportunity.  However, implementing LBM is not without its challenges and considerations.  Here are my top three: Privacy: It's by far the most critical of considerations when deploying an LBM…

      Shalini Raghavan by Shalini Raghavan
    • Location-Based Marketing Comes of Age Location-Based Marketing Comes of Age
      Location-Based Marketing Comes of Age
      November 13, 2012
      Customer Development

      By Shalini RaghavanIn the 1960s fictional universe of Star Trek, Capt James T. Kirk could flip out his communicator from an alien planet and speak to a crew member aboard his orbiting spacecraft, the Enterprise. The communicator looked much like a modern day mobile phone and allowed communications across astronomically large distances.  That was science fiction.…

      Shalini Raghavan by Shalini Raghavan
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