Shalini Raghavan
Shalini Raghavan is vice president of platform management. Prior to joining FICO, she was the global business analytics and intelligence manager at Ecolab. There she established an internal analytics practice to serve the company’s “Circle the Customer, Circle the Globe” strategy in multiple verticals. Previously, Shalini spent over 10 years in managerial and computational positions at 3M Company, Centers for Computational Biology and Unilever, developing mathematical and statistical models in diverse areas such as process control and healthcare. Shalini has an undergraduate degree from Osmania University, Hyderabad and graduate degrees from Jawaharlal Nehru University, New Delhi.
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Big Data Analytics’ Experimental Phase
By Shalini Raghavan
Great analytics – like most teenagers, budding artists and even entrepreneurs – needs to experi...
FICO World Preview: Big Data and Analytics - Keys for a Stronger Customer Experience
Consider the following:
Over 12 years ago, Gartner coins the expression “Big Data.”
Over 2 months, ago a notable ...
Learning from the Here and Now
I still get offers for diapers. My child is a teenager. Five years ago I became a loyal  buyer of a particular bra...
Customer Relationships: From Insight to Multi-Channel
By Shalini Raghavan
Multi-channel, omnichannel … stereophonic.  Simply put, marketers are looking to reach custo...
Three Techniques for Scientifically Balancing Complex Marketing Decisions
By Shalini Raghavan
Many companies are getting a head start with Big Marketing using predictive models with tried-and-...
Location-Based Marketing: Three Barriers to Success
As I wrote in my previous blog, Location-Based Marketing (LBM) is an area of innovation enabling marketers to tap the tr...
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