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    Tim VanTassel

    Tim VanTassel

    All posts by Tim VanTassel

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    • Analytics in Banking: Start with the End in Mind Analytics in Banking: Start with the End in Mind
      Analytics in Banking: Start with the End in Mind
      May 30, 2019
      Customer Development

      There’s a great line in Jurassic Park, when two of the characters are arguing about the scientific achievement of creating genetically engineered dinosaurs and the skeptic says: “Your scientists were so preoccupied with whether or not they could, they didn't stop to think if they should.” I think a slight derivation of this same sentiment is highly relevant for…

      Tim VanTassel by Tim VanTassel
    • Three Ways to Use Collections to "Save the Win" Three Ways to Use Collections to "Save the Win"
      Three Ways to Use Collections to "Save the Win"
      April 08, 2019
      Debt Collection & Recovery

      In my last blog post, I discussed the importance of learning from your ‘at-bats’ — analyzing every interaction with your customers and using those insights to become a bit better next time at understanding their needs and delivering on your brand promise to them. In this blog post, I’ll keep the baseball analogy but change my perspective from hitting to pitching, and…

      Tim VanTassel by Tim VanTassel
    • Delighting Customers in a Competitive Market: Learn from Your 'At-Bats' Delighting Customers in a Competitive Market: Learn from Your 'At-Bats'
      Delighting Customers in a Competitive Market: Learn from Your 'At-Bats'
      February 21, 2019
      Customer Development

      The theme of my blog series is how to win in an intensely competitive, increasingly digital environment. I’ve provided some simple suggestions for how banks can improve the effectiveness of their marketing campaigns and I’ve laid out some key questions for banks to think about as they modernize their origination processes. Higher response rates in marketing + higher…

      Tim VanTassel by Tim VanTassel
    • Competing in a Digital-first Environment: Is your Origination Process Ready? Competing in a Digital-first Environment: Is your Origination Process Ready?
      Competing in a Digital-first Environment: Is your Origination Process Ready?
      January 09, 2019
      Customer Development

      “He who defends everything defends nothing” That quote, attributed to the 18th century King of Prussia Frederick the Great, refers to military strategy, but it could just as easily be used to describe the dilemma faced by financial services executives as they modernize their loan origination processes. In the first post of my multi-part series on how banks are solvi…

      Tim VanTassel by Tim VanTassel
    • Consumer Banking Predictions 2019: Four Trends to Watch Consumer Banking Predictions 2019: Four Trends to Watch
      Consumer Banking Predictions 2019: Four Trends to Watch
      December 20, 2018
      Customer Development

      The annual exercise of staring into our crystal balls and making predictions for the coming year has begun. I’ll leave the speculation on the headline-grabbing technologies — your blockchains and your dancing robots — to others. For my predictions, I’ll focus on four areas of tactical concern within consumer banking that I feel confident bank executives will make sign…

      Tim VanTassel by Tim VanTassel
    • Challenges Banks Face in Acquiring Customers in a Digital-first Era Challenges Banks Face in Acquiring Customers in a Digital-first Era
      Challenges Banks Face in Acquiring Customers in a Digital-first Era
      November 14, 2018
      Customer Development

      In my role at FICO I have the privilege of engaging in strategic planning discussions with senior banking executives across the globe. Most of these meetings as of late are similar: We are improving the customer on-boarding user experience, both through improved user interfaces, but also through improved analytics to bring everything we know about the customer to bea…

      Tim VanTassel by Tim VanTassel
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