The Opportunity for Credit Unions and Regional Banks to Win over Big Bank Customers
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Tim Young
Tim Young is a principal consultant at FICO. Tim has over 15 years' experience spanning banking, finance, retail and marketing analytics. Since joining FICO in early 2011, Tim has focused helping retail and marketing clients achieve their customer goals. He has the ability to quickly assess and understand a client’s business model and key challenges, and connect them back to the solutions that can best deliver against their needs. Tim holds a BA in Finance from Bethel University and an MBA in Finance from Indiana Wesleyan University.
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True One-to-One Marketing or 50 Shades of Grey
Have you ever heard the phrase “true one-to-one marketing?” I always want to know what separates plain old one-to-one marketing from true one-to-one marketing. And better yet, is…
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Analytics and Intuition: Why Your Expertise Matters
By Tim Young When making decisions as a business leader, do you ever take time to think from your customers’ point of view? Aren’t you also a customer? Don’t you have sim…
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How Should Retailers Measure Promotional Success?
By Tim Young One of the trickiest parts of my job is convincing retailers that they should shift some of their mass promotional investment to personal incentives. Instead of havin…
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The Retail Marketer’s Dilemma
The retail marketer’s dilemma is very similar to the prisoner’s dilemma, well known in game theory, except instead of only two participants there are numerous participa…
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How to Fall in Love with Your Customers
Do you love your customers? I’m being serious. Ok, then how about this question? Why are you in business and how are you making money? Is it because you are smarter than the ne…
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How to Measure Incremental Sales from Marketing Campaigns
By Tim Young Marketers everywhere are being pushed to come up with ways to help drive incremental business for their organization. And with the development of sophisticated tools…
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The Good Ole Days: Before Big Data Made Everything Complicated
In the early 90s, there was a segment on Saturday Night Live’s Weekend Update featuring Dana Carvey as the Grumpy Old Man who was unhappy about progress. Today, I’m going to tap in…
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6 Things I Hate About Loyalty Programs
By Tim Young Yes, I am a consultant. A consultant focused on helping companies achieve greater loyalty with their customers. And so I have to admit, as much as I love try…
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If You Give a Loyal Customer a Discount
By Tim Young Anyone who has small children is probably familiar with the book, “If You Give a Mouse a Cookie.” The story goes that the mouse will probably ask for a glass of milk…
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