Category Archives: Analytics & Optimization

Analytics & Optimization Decision Management Drives Significant Credit Card Growth

Credit Card Growth
Jun052019

Credit Card Growth – Response Rates Up, Costs Down China Minsheng Bank Credit Card Center has used FICO® Blaze Advisor® decision rules management system to help grow its business by creating an intelligent, automated marketing system that delivers targeted offers, which have seen a 10 to 15 percent jump in response rates. China Minsheng Bank has reduced the time required to launch a marketing offer to just days resulting in a time cost saving of 70 percent. By reducing the time to market, and by better personalizing the offers, the initial activation rate has increased by two percent, while the initial transaction rate is up by 14 percent. “We have improved our marketing efficiency, response rate and customer satisfaction, by upgrading our marketing campaigns to more personalized ones, using FICO’s world-class decisioning technology,” said Jingiao Yu, director of technology, Credit Card Center at China Minsheng Bank. “The whole process is... [Read More]

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