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Decision Optimization: 5 Reasons You Need It More than Ever

The marketplace is now completely different from where it was before the start of the global pandemic — and it’s evolving fast. Are your decision strategies evolving as fast? Are your offers and your options still relevant to your customers? And, crucially, are they agile enough to track and meet quickly emerging business expectations, while maintaining the ability to pivot and make course corrections if conditions change again?

They say technologies have their moment of need, and this is the moment when businesses need decision strategy optimization. Here are five ways it can help you win today.

1. Get started fast

Within four months, organizations can be benefitting from a solution that gives them the ability to create optimized strategies.

It’s not a one-off win either, but the creation of an ongoing ability to continually check and quickly assess whether objectives are being met—and to immediately react and adapt when needed.

Combining world-class software with specialist industry consulting and analytics know-how offers an unrivalled level of expertise when it comes to configuring solutions that match precise commercial needs. In fact, market-leading consultants are a mix of the best analytic talent as well as advisers who have real-world commercial experience in organizations that are very similar in nature to those of FICO clients. These types of multi-disciplinary teams know the challenges businesses face—as well as the pitfalls to avoid when it comes to making the most of data, modelling and enterprise software.

2. Build self-reliance in your team

Approaches that combine know-how and software, which result in a solution that clients’ teams can both leverage, further develop and manage going forward, are critical. Knowledge transfer must be comprehensive, so the client fully owns the solution, can maintain and manage it to ensure ongoing benefits.

Further down the line, training teams to build their own applications and create their own “Centres of Decision Modelling and Optimization Excellence” helps future-proof the business.

The best operating models also offer complete flexibility. From our experience some clients like to become self-sufficient as soon as they can, while others favour keeping us on standby and available to help on an ongoing basis as their business needs change or evolve. It’s all part of ensuring they continue to generate ongoing value from their solutions.

A hybrid model of self-sufficiency combining software and targeted advisory consulting services can ensure that clients benefit from global best practice and incorporate these within their business. It can also be a fail-safe against the risk of staff attrition. 

3. Make your business more resilient

The pandemic has clearly driven massive digital disruption, rapidly shaped customer expectations around experience and empowerment.

But it was a trend that was already well underway.

In fact, in some markets, ongoing regulatory scrutiny around managing financially vulnerable consumers is driving a commercial environment that demands results are achieved at speed and scale. It also means the luxury of adopting multiple testing cycles to arrive at a perceived optimal strategy no longer exists. Digital disruptors, lean, agile, new-to-market competitors and fin-techs will simply win market share. Optimal strategies should be adopted from the outset to compete more effectively, otherwise a business will always be behind the curve and simply obliged to follow the market rather than leading it, consequently always underperforming and underachieving.

4. Replace guesswork with science

Success essentially hinges on the ability to automate and analyse millions of strategy permutations in somewhere close to real time.

The optimization engine identifies the best potential strategies from an analytical standpoint, alongside detailed reporting and visualization tools, to provide a deep understanding of what is achievable within the constraints and commercial appetite of the business.

Constraints, both at the account and portfolio level, can be directly applied. These may include a lender’s selected risk appetite, ensuring that the final scenario is within the bounds of their acceptable limits.

Lenders also select and set all other objectives and constraints, so a multitude of possible options can be considered. By making modest adjustments, the impact, and trade-offs between a host of simulated factors can be assessed against KPIs and those metrics that are key to your business.

Typically, it’s an iterative process starting with a deep understanding of the business-as-usual strategy, what could be achieved and then comparing multiple what-if simulations and optimizations — all with various applied or flexed constraints.

5. React and respond faster

Reacting to the right insights and having the confidence to be able to pivot and adapt to meet the demands of changing market conditions at speed is critical. Knowing how well strategies will perform, under any number of possible stressed scenarios, allows lenders to make informed decisions as to whether to maintain the current strategy or refine it further.

Decision optimization across the customer lifecycle

In all likelihood, the impact of the pandemic will be felt for a long time to come. As a result, strategies must continue to be as flexible as possible from here on. Optimization combined with consulting can allow businesses to move fast and react quickly to new, evolving market conditions and changing customer circumstances.

At FICO, optimization is championed among our clients across the globe. It quickly becomes the decision-making cornerstone of an organization. The development of a centre of excellence of decision modelling and optimization can then manage, maintain and drive the creation of continually improving solutions across numerous business applications, right across the customer lifecycle. Consulting, when delivered as a standalone service, rarely leaves a tool set or detailed knowledge transfer. But when combined with optimization, it delivers a legacy that enables the lender to continually benefit from optimization. To find out more, read my Q&A on the power of optimization combined with consulting.

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