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Decisions Podcast #16, InterACT San Francisco Preview: Susie Upton, WestPac Banking Corporation, "The Impact of Customer-Level Scoring Throughout the Lifecycle"

(Posted by the Guest Blogger, and Don LaFontaine Devotee, Ian Turvill.)

InterACT, the Smarter Decisions Conference, is coming!

One of the areas many financial services companies are exploring is customer-level management. There are a host of benefits to be gained by moving from managing at the account level to managing at the customer level. And one of the keys to customer-level management is developing customer-level scores.

At InterACT in San Francisco, Susie Upton, Head of Unsecured Risk and Analytics at Australia’s Westpac Banking Corporation will discuss her bank’s move to customer-level scoring: why they did it, how they did it, and what they’re getting out of it

Susie presented on this topic at our European InterACT conference in February, and her talk was one of the highlights of the conference. So we thought we’d give you a little taste of her talk, to whet your appetite for InterACT San Francisco.

To sign up to attend InterACT, please click here.

Download:  DecisionsPodcast.No.16.mp3 (9.4MB, mp3)

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