Banks, financial services and commerce all face a tricky balancing act when it comes to successfully meeting digital consumers’ expectations. It’s a benchmark that continues to shorten driven in part by evolving behaviour amid the ongoing pandemic, which has increased the demand for digital-first originations.
Both the onboarding of returning customers and signing in of new visitors requires some form of verification to safeguard them from ID theft, prevent fraud and uphold regulatory requirements.
But the clock’s ticking. Checks can’t be difficult, choppy, or so time-consuming that customers simply get impatient, become dissatisfied or abandon the process – because once they’ve gone, they’ve often gone for good.
Consistently managing onboarding across all channels as smoothly and easily as possible is vital. To assess appetites towards digital account opening, we polled opinion among 14,000 customers across the globe. The results published in our new study Riding The Digital Wave were surprising.
The Theatre of Security
It’s worth noting that increased friction and the ‘theatre of security’ are deemed appropriate by consumers when it comes to applying and onboarding for specific high-value financial products.
Despite relatively high levels of ease and confidence in applying for day-to-day online financial products such as current accounts, savings, loans and credit cards, among more than half (52%) of customers polled, it’s clear customers expect greater rigor when it comes to mortgage applications.
Research showed an average of around one in three (34%) mortgage applicants now favour using digital channels. But in all countries bar the USA and UK, in-branch openings are preferred to online methods. South Africa was a modest outlier with 43% of customers favouring online mortgage applications.
In fact, around half (~50%) of mortgage customers polled also said they were willing to answer 20 or more questions when it comes to successfully being onboarded by a new home loans provider.
At FICO, we're already helping thousands of strategic clients drive ahead with their digital transformation projects to help ensure they stay relevant, front-of-mind and a consistently competitive option for their customers. To meet rapidly growing customer expectations we've launched a powerful next-generation originations solution for digital-first account opening.
It delivers unprecedented insight into your customer’s immediate and future needs by eliminating data silos and enabling seamless interactions between enterprise applications. To find out more, simply click here.