FICO Success Snippet Featured by Gartner
Gartner analyst Jim Sinur picked up on a recent FICO success story featuring Blaze Advisor Business Rules Management System for context sensitive, event based marketing. As Sinur p…
Gartner analyst Jim Sinur picked up on a recent FICO success story featuring Blaze Advisor Business Rules Management System for context sensitive, event based marketing. As Sinur points out, customers now expect companies to understand their preferences and market accordingly with highly relevant offers.
Business Rules Management plays an important role in understanding what action to take when an event occurs and to coordinate the delivery of consistent messages across every touchpoint.
Popular Posts
Business and IT Alignment is Critical to Your AI Success
These are the five pillars that can unite business and IT goals and convert artificial intelligence into measurable value — fast
Read more
Average U.S. FICO Score at 717 as More Consumers Face Financial Headwinds
Outlier or Start of a New Credit Score Trend?
Read more
FICO® Score 10 T Decisively Beats VantageScore 4.0 on Predictability
An analysis by FICO data scientists has found that FICO Score 10 T significantly outperforms VantageScore 4.0 in mortgage origination predictive power.
Read moreTake the next step
Connect with FICO for answers to all your product and solution questions. Interested in becoming a business partner? Contact us to learn more. We look forward to hearing from you.