Predictive analytics have gone mainstream. That’s according to IDC, who recently reported that the business analytics market grew by 14.1% in 2011 and forecasted continued growth at close to 10% through 2016. IDC cites R&D innovations and “attention-grabbing headlines” for Big Data as key reasons why analytics have “crossed the chasm into the mainstream mass market.”
With interest in analytics at such a healthy clip, we’ve launched a new online resource for those who want to learn more about this discipline. I invite you to take a look at the site, which holds useful information for business managers and analytic scientists alike. It includes:
- A basic overview of predictive analytics, exploring the different types and how they improve business decisions.
- A deep-dive into more than 20 technologies used to develop predictive analytics—perfect for the analytics diehard.
- A rundown of the various analytic solutions we offer.
It’s an exciting time to be in the analytics space, and I’m energized to see what the next few years will bring. With more than 50 years in predictive analytics under our belts, we at FICO know the tremendous value that these solutions deliver in banking and other industries. The more mainstream these types of benefits become, the better.