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Video: Are Your Customer Experiences Terrible?

Have you ever been ready to just scream when stuck in an automated voice system?

With the explosion of data, analytics and smart automation, businesses have never had a better opportunity to delight customers. Maribel Lopez, CEO and Mobile Market Strategist – Lopez Research, discusses how companies can save themselves from generic and often horrible customer experiences.

In this series of videos from her FICO World 2014 keynote, she outlines how to use data, context and intelligence to create “right time experiences.”

Mobile Context

It takes more than location, location, location…to deliver context-aware services.

Data Integration

Break down internal data silos to deliver “right-time experiences.”

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