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Video: How Free Credit Scores Build Loyalty at First Bankcard

Can offering free credit scores increase customer lifetime value? That’s what First Bankcard set out to determine when they started offering cardholders free FICO® Scores through FICO® Score Open Access. Now, 75% of the issuer’s online users access their FICO Scores—and the program is indeed building customer loyalty. Some 88% of cardholders are more likely to carry a First Bankcard product because of the free credit scores feature, and First Bankcard is also experiencing higher retention rates.

Get more details in this video interview with First Bankcard Marketing Director Caitlyn Ramey:

Read Caitlyn’s guest blog posts: FICO® Scores: Just Like Mikey – They Like It! and Do Consumers Actually Care About Their Credit Scores?

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